Field notes

Notes from the field. Learned by doing.

Six short notes on how I run ecommerce work in large companies. Each one is a habit picked up through trial and error, written down so that you can skip a few of the errors.

  1. 01

    Map the terrain first

    Before any design: map the systems, the people who decide and the engineers who know how things really work.

  2. 02

    Money has to match

    Reconciling online payments in SAP: one reference end to end, settlements modelled as they are, and exceptions planned first.

  3. 03

    A sales team that runs on its CRM

    Visit reporting in Salesforce that a field sales team will use: quick to fill in, something back for every field, managers on the same data.

  4. 04

    From product data to delivered order

    Master data, price lists, stock, order, delivery and shipping broker as one chain, with one owner for every piece of data.

  5. 05

    The store is the hub

    How a store connects to marketing, marketplaces, CRM and resellers, and why the links matter more than the tool names.

  6. 06

    Running the programme

    The habits that keep a programme on track: calls booked early, stakeholders aligned, written follow-up, budget and risks watched every week.