# Success cases of Tudor Panturu

> Seven projects led by Tudor Panturu, with the company profile, the work done and the result of each.

Company names are withheld for confidentiality. Each company is described by its profile instead.

## Replatforming a 500,000+ SKU catalogue from Adobe Commerce to Shopify Plus

- **Company:** An enterprise brand, served through a top-10 global IT services group
- **Role:** Technical manager
- **Challenge:** The brand ran more than 500,000 SKUs on Adobe Commerce, with an SAP ERP behind it. Moving a catalogue of that size to SaaS was an unconventional choice for an enterprise, and one that senior stakeholders had to back.
- **What I did:** Persuaded senior stakeholders to back Shopify Plus. Led the technical side of the move, including the integration with the SAP back end.
- **Result:** The catalogue of more than 500,000 SKUs moved from Adobe Commerce to Shopify Plus, connected to SAP.
- **Stack:** Shopify Plus, Adobe Commerce, SAP

## One commerce platform, 15 countries

- **Company:** A German life sciences group founded over 150 years ago, served through a top-10 global IT services group
- **Sector:** Digital products
- **Role:** Technical manager, leading 15+ consultants from 3 different companies
- **Period:** From 2024
- **Challenge:** The group wanted to sell digital products online in 15 countries. That meant one platform serving every country in its own language and currency, with each order reaching both SAP S/4HANA and a legacy SAP system.
- **What I did:** Designed a scalable solution on Magento Open Source and extended it for multi-country use. Integrated it with SAP S/4HANA, the legacy SAP system, Stripe subscriptions and several logistics suppliers. Coordinated with more than 100 stakeholders, subject experts and developers from other areas.
- **Result:** The first implementation went live in under 6 months. Further countries followed at a rate of 2 to 4 each quarter.
- **Stack:** Magento Open Source, SAP S/4HANA, Stripe

## Product recommendations for a B2B distributor

- **Company:** One of Spain’s largest distribution companies, served through a top-10 global IT services group
- **Sector:** B2B distribution
- **Role:** Technical manager
- **Period:** 2023 to 2024
- **Challenge:** The distributor wanted its B2B platform on Adobe Commerce to sell more. The platform had to recommend relevant products to buyers, and prove that the recommendations paid off.
- **What I did:** Implemented product recommendations with Adobe Sensei. Set up tracking to measure how well they performed.
- **Result:** Sales grew by 10%. The project finished in 25% less time and budget than estimated.
- **Stack:** Adobe Commerce, Adobe Sensei

## A 13-year B2B2C digital transformation

- **Company:** A 50-year-old, family-run Canadian manufacturer of custom team sportswear
- **Sector:** Custom sportswear
- **Role:** Business analyst, then technical adviser, project manager and product owner
- **Period:** 2010 to 2023
- **Challenge:** The family business still took orders by phone and fax and processed them by hand. Growth meant moving customers, dealers and sales reps online, a shift in mindset and process as much as in technology.
- **What I did:** Wrote the functional specifications, then managed the first version to launch and 2 further versions, in 2-week sprints with a team of 5 to 10. Delivered a web-based product customizer, a dealer portal on Magento Open Source with B2B ordering and pricing, and integrations with Salesforce and the company’s ERP. Led change management for the sales reps and added automated tests that ran on every commit.
- **Result:** The business moved from phone-and-fax orders to online ordering, with the web-based customizer adopted by the sales reps and dealers. The engagement lasted 13 years and grew from analysis into product ownership.
- **Stack:** Magento Open Source, Salesforce, ERP integration, Hotjar, Python, Jenkins

## 15 years as the delivery team behind a German IT agency

- **Company:** A German digital advisory agency
- **Sector:** Agency delivery
- **Role:** Account manager and team leader, then technical solution adviser
- **Period:** 2005 to 2020
- **Challenge:** The agency sold ecommerce projects to its clients and outsourced the software development. Every project it sold depended on a delivery team it could rely on for builds, migrations and integrations.
- **What I did:** Managed the account and led the collaboration. Advised on which projects were feasible, contributed to the offers and shaped each solution together with the agency. Directed the team and the projects, and always delivered on time. Built stores on Magento Open Source and migrated merchants from xt:Commerce. Developed custom modules and integrated stores with ERPs, CRMs, warehouse and accounting systems, logistics providers, and the eBay and Amazon marketplaces.
- **Result:** The partnership lasted 15 years and delivered more than 50 projects.
- **Stack:** Magento Open Source, xt:Commerce, ERP integration, eBay, Amazon

## Turning around a hospitality SaaS

- **Company:** A hospitality SaaS start-up: property management system, channel manager and booking engine for small independent properties
- **Sector:** Hospitality software
- **Role:** IT project manager
- **Period:** From 2021
- **Challenge:** The start-up’s platform was still in alpha, and instability caused problems at every test property. Moving beyond alpha meant stabilising it first, then adding the booking channels and payment gateways its properties needed, all with a team of 3.
- **What I did:** Stabilised the platform with a team of 3, then added 2 major booking channels and 3 payment gateways. Drew on experience from earlier hotel-distribution projects: a room-price aggregator across several online travel agencies, and a booking API for group reservations sold through multiple channels.
- **Result:** The platform was stable in under 3 months. Properties could then sell through 2 more booking channels and take payment through 3 gateways.
- **Stack:** Property management system, Channel manager, Booking engine, Payment gateways

## Marketing and affiliate tracking under traffic spikes

- **Company:** A Toronto digital marketing agency working for household consumer brands
- **Sector:** Digital marketing
- **Role:** Project manager for the agency’s web projects
- **Period:** 2010 to 2017
- **Challenge:** The agency ran campaigns across several marketing channels at once, under tight deadlines. Proving their return meant recording every KPI and affiliate sale correctly, and keeping the sites up when campaign traffic peaked.
- **What I did:** Managed the web projects behind the campaigns. Ensured marketing KPIs and affiliate sales were tracked correctly, measured PPC and advertising return, and scaled the systems for traffic peaks while keeping server costs low.
- **Result:** The engagement lasted 7 years, with campaigns delivered across channels that had to stay in sync.
- **Stack:** PPC, Affiliate tracking, Google Analytics, Cloud hosting

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This site was generated with AI. Claude wrote the code and drafted the text from Tudor’s own career records. Tudor reviewed it ... briefly ;)