# Tudor Panturu > Tudor Panturu is an ecommerce technical manager and solutions architect based in Barcelona, Spain, with more than 20 years of building, migrating and running online stores for B2B and B2C companies in Europe and North America, on Adobe Commerce and Shopify Plus, connected to SAP and Salesforce. Tudor Panturu / eCommerce technical manager and solutions architect / Barcelona / Empowered by AI eCommerce that moves the company’s numbers. I have spent 20+ years on the ecommerce work that is hard to get right: replatforming, multi-country rollouts and ERP integration. On Adobe Commerce and Shopify Plus, wired into SAP and Salesforce. ## In numbers - **500K+ SKUs:** moved from Adobe Commerce to Shopify Plus - **15 countries:** on one platform, with 2 to 4 added each quarter - **+10% sales:** from one product recommendations project - **−25% time and budget:** against the estimate, on that same project - **<6 months:** to implement and launch the first version of a 15-country platform - **100+ stakeholders:** worked with on one multi-country programme - **300+ projects:** for companies in the US, Canada and Europe - **20+ years:** in digital commerce, since founding an agency in 2003 ## Selected work: A startup mentality, applied to enterprise-heavy environments. If one of these is on your desk, I have done it before. - “We have to replatform, and the catalogue is huge.” Moved a catalogue of 500,000+ SKUs from Adobe Commerce to Shopify Plus, connected to SAP. (Enterprise brand, through a top-10 global IT services group.) [Replatforming a 500,000+ SKU catalogue from Adobe Commerce to Shopify Plus](https://panturu.ro/success-cases/#shopify-plus-replatform) - “We need the same store in a dozen countries, this year.” One platform for 15 countries. The first launch was live in under 6 months, then 2 to 4 countries followed every quarter. (A German life sciences group founded over 150 years ago, selling digital products.) [One commerce platform, 15 countries](https://panturu.ro/success-cases/#fifteen-countries) - “The store works. It should sell more.” Product recommendations for a B2B distributor: sales up 10%, delivered in 25% less time and budget than estimated. (One of Spain’s largest distribution companies.) [Product recommendations for a B2B distributor](https://panturu.ro/success-cases/#b2b-recommendations) - “Our customers still order through sales reps.” A 13-year B2B2C transformation: an online product customizer and a dealer portal, adopted by the sales reps and dealers. (50-year-old Canadian manufacturer of custom team sportswear.) [A 13-year B2B2C digital transformation](https://panturu.ro/success-cases/#b2b2c-transformation) - “The product is unstable and the team is three people.” A hospitality SaaS taken from an unstable alpha to stable in under 3 months, then two more booking channels and three payment gateways. (Hospitality SaaS start-up for small independent properties.) [Turning around a hospitality SaaS](https://panturu.ro/success-cases/#hospitality-saas) All success cases: https://panturu.ro/success-cases/ ## I wear many hats. With confidence, and with style. Agency, consultancy and client side. Each hat makes the other two better. - **The builder (agency side):** Co-founded a digital commerce agency in 2003 and ran it for 20 years, from a four-student freelance team to an outsourcing partner for companies in the US, Canada and Europe. How to ship: What a small team can really deliver, and how fast. - **The integrator (consultancy side):** Technical manager for ecommerce at a top-10 global IT services group, leading enterprise commerce programmes. How to scale: How to run it across countries, systems and stakeholders. - **The inside operator (client side):** Digital and IT transformation inside a global manufacturing group. What matters: What the business will actually use and pay for. Three hats. One head. Usually three different teams. Here, one person: one head, one pair of hands and a swarm of AI agents. ## The 80/20 rule, applied to every programme First, ship the part that moves the needle. Then harden the rest. ## The soft skills are the hard part. Platforms get replaced. These are what make a programme land. - **Translating:** Between the boardroom and the engineering team. On one programme that meant 100+ stakeholders. - **Making the case:** Persuaded senior stakeholders to back a contrarian platform choice: Shopify Plus for a catalogue of 500,000+ SKUs. - **Making clients happy:** Two client relationships lasted 13 and 15 years. The most important clients stayed for more than ten. - **Leading change:** Led the change management for a sales team moving to online ordering. They adopted it. - **Leading teams:** Teams of 2 to 10 for two decades. Most recently, 15+ consultants from 3 different companies on one platform. - **Negotiating:** Negotiated cloud hosting contracts on a client’s behalf, and judged which projects were worth taking. ## Tools and concepts - **Commerce platforms:** Adobe Commerce, Magento Open Source, Shopify Plus, WooCommerce, PrestaShop, OpenCart, X-Cart, osCommerce, xt:Commerce - **ERP, CRM and integrations:** SAP S/4HANA, legacy SAP ERP, Salesforce, Odoo (OpenERP), Stripe, Algolia, Adobe Sensei, eBay and Amazon marketplaces, booking channels, payment gateways - **Commerce concepts:** B2B, B2C, B2B2C, multi-country, multi-language, multi-currency, subscriptions, product recommendations, replatforming, catalogue migration, channel management, multi-tenant SaaS - **Integration concepts:** REST, GraphQL, webhooks, idempotency, ETL, middleware, rate limiting - **Languages and frameworks:** PHP, JavaScript, TypeScript, Node.js, Python, SQL, HTML, CSS, Symfony, jQuery, Knockout.js - **Data:** MySQL, PostgreSQL, Redis, MongoDB, DynamoDB, Memcached - **Cloud and delivery:** AWS, Azure, Google Cloud, Cloudflare, Rackspace, Heroku, Docker, Kubernetes, Linux, NGINX, Apache, Varnish, Git, Jenkins, Capistrano, CI/CD - **Testing:** Playwright, Selenium, PhantomJS, Cucumber, PHPUnit - **Content systems:** WordPress, Drupal, Joomla, TYPO3, Liferay, Adobe Experience Manager - **Analytics and marketing:** Google Analytics, Google Tag Manager, Google Ads, Adobe Analytics, Marketo, Hotjar, Mailchimp, SEO, SEM, PPC, affiliate tracking - **Delivery methods:** Agile, Scrum, Kanban, Lean, Waterfall, SDLC, product ownership, stakeholder management, change management, risk management, budgeting, the 80/20 rule - **Planning tools:** Jira, Confluence, Azure DevOps, Bitbucket, Trello, Asana, Basecamp, MS Project, Smartsheet, Axure, InVision ## Quick facts - **Based in:** Barcelona, Spain - **Languages:** English, Spanish and Romanian; basic French and German - **Education:** Master’s in Computer Science, Politehnica University of Bucharest (2005); Digital Product Management Specialization (2018) ## Links - [LinkedIn](https://www.linkedin.com/in/tudorpanturu) - [GitHub](https://github.com/tudor23) - Contact form: https://panturu.ro/#contact --- Company names are withheld for confidentiality. Each company is described by its profile instead. This site was generated with AI. Claude wrote the code and drafted the text from Tudor’s own career records. Tudor reviewed it ... briefly ;)